Dunkin'

One of the largest food and beverage brands with more than 12,000 locations globally, Dunkin' has been serving up its signature coffee and donuts for over 70 years. I worked on marketing and PR campaigns for the coffee giant in the Midwest region, creating PR campaigns across 15 markets in 9 states.

Read the case studies below!

DIY Valentine's Day

Earned Media, Influencer Partnerships

1/3

We partnered with local celebrity and 98 Degrees member Drew Lachey to spread the love of Dunkin' in his hometown of Cincinnati. With COVID-19 still limiting the typical romantic routine, we wanted to get creative with a Valentine's Day at home. Leveraging his own DIY Instagram series "Drew It Yourself," we conceptualized a DIY donut bouquet featuring Dunkin's Valentine's donut offerings.

In addition to featuring on social, we pitched the concept to local news affiliates to do side-by-side with Drew over Zoom. Drew and his daughter were featured on FOX 19, generating 1.1M impressions and nearly $20k in publicity value. Drew's Instagram posts also garnered 53k impressions and 2,400 engagements.

Cop on a Rooftop

Earned Media, Community Relations

1/9

A major philanthropic endeavor making its full post-pandemic return in 2022, Dunkin's Cop on a Rooftop is a partnership with Special Olympics chapters across the Midwest and their Law Enforcement Torch Run partners. Officers take to the roofs in their local communities to fundraise for athletes. Dunkin' customers who donate are rewarded with coupons for free or discounted donuts and coffees.

Working in tandem with Special Olympics stakeholders and local Dunkin' franchisees and store managers, I led a team in plotting the event at locations across the region to creating marketing materials, social toolkits, and executing an earned media strategy.

With over 400 participating locations in six states, the event raised more than $1M dollars in a single morning to benefit Special Olympics athletes all across the Midwest. We plotted designated media locations at select stores in 11 markets with readily available spokespeople, event plus-ups, and more. All in all, Cop on a Rooftop received over $1.6M in media value with 30M impressions across the Midwest.

National Iced Coffee Day

Influencer Partnerships, Event Activation

1/5

To celebrate Dunkin's inaugural National Iced Coffee Day program, we hosted an influencer party at a Chicagoland Dunkin' to provide content capture opportunities for our favorite content creators. The event featured an iced coffee luge, custom donuts, personalized swag bags, and a photo op area.

As event coordinator, I led the team in the planning and logistics for the event, including conceptualizing the photo op area, sourcing material, and crafting to create a Dunkified clawfoot bathtub filled with fake ice to fit the theme.

Content created by our partners at the event and subsequently posted to their channels generated 148k impressions and 7.9k engagements across their 444k total combined followers.

DIY Holiday

Earned Media, Influencer Partnerships

1/8

In another partnership with Drew Lachey of 98 Degrees, we leveraged his upcoming special "A Very Boy Band Holiday" with his "Drew It Yourself" social series to create a TV segment and social content centered around Dunkin's new hot chocolate, returning Holiday beverages, and new mini pancakes.

For this segment we curated a DIY hot chocolate board concept that Drew demoed on FOX19 in Cincinnati from his home. The media tour also included call-in radio interviews, generating 61k impressions and $15k in media value.