Services.
I can customize a proposal to fit your needs from a one-off campaign to a full suite of services on retainer. If you have any questions or would like more details on the services listed here, reach out for an initial consultation call!
Browse through the gallery below to see some highlights* from the various services available in action:
*Images are from services Abbey completed at previous employment, prior to the formation of Somerset + Lenox PR.
1
Earned Media
I've worked in nearly twenty Midwest media markets during my career, pitching stories all across tourism, arts, food & beverage, and more. With relationships in print, radio, and broadcast media, I can assist your organization in generating measurable brand awareness through a variety of channels. Whether it's just a press release or a larger scale campaign, I'll guide you through a strategic plan and how to best enhance or highlight key points of your story to gain traction in the media. From targeting select outlets and producers to giving you all the tools you'll need to rock that interview, I'll be with you every step of the way to rock an awesome PR campaign.
2
Community Relations
Looking for a way to engage your community and create awareness for your business? We can work together to identify community partners that are the right fit for your brand and develop programs around a partnership that's mutually beneficial. Fundraisers, check presentations, and local outreach programs with celebrity ambassadors are all effective ways to build presence around your brand.
3
Crisis Communication
Every organization is bound to hit a hiccup. From the timing to the length of a statement to the data in your arsenal– having a strategy ready to go at a moment's notice helps keep a crisis stay at a small storm compared to a full hurricane! When it's time to go defense, I can help prep a strategy to minimize negative impact on your business.
4
Influencer Partnerships
Influencers can be a great way to engage your audience on your product or experience through word of mouth. Opportunities range from collaborating directly to promote your product or experience to hosting full-scale events for creators to capture content. Take the guesswork out of your influencer program and have it managed for you soup-to-nuts from vetting, contracting, approval processes, and impact reporting.
5
Event Activations
When your story has some oomph that calls for celebration, let's get creative! I've planned everything from a vow renewal ceremony for 800 people to speed dating on a roller coaster. Together, we can pinpoint goals for your business and generate a creative campaign around a product or service that will get buzz in the media.
6
Social Media
Social Media has become the lynchpin in every business's marketing strategy. Whether it's brainstorming content ideas, writing copy, or managing a paid social campaign, I can help guide your social strategy and take the planning pressure off your shoulders.
