Six Flags Great America

The Thrill Capital of the Midwest, Six Flags Great America is one of the company's largest parks, providing thrills to all ages to over 3M guests annually.

Read the case studies below!

THE JOKER Launch

Earned Media, Event Activation

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Six Flags Great America's 17th coaster, THE JOKER Free Fly Coaster, launched in May of 2017. As a part of the ride's opening, we hosted a media day for all of our markets to conduct live-on-the-ride interviews. I managed and conducted interviews with various outlets across five outer markets (Milwaukee, Rockford, Madison, Green Bay, and Quad Cities). The ride launch had the highest bookings compared to previous ride launches with 81 total hits on media day, plus 18 Facebook live bookings.

The corporate office conducted a comprehensive survey system-wide about awareness of all capital projects (new rides) in 2016 and 2017. Across 18 parks in the US, Mexico, and Canada, THE JOKER Free Fly Coaster at Six Flags Great America (one of three launched system-wide in 2017) had the highest awareness among patrons of any ride over two years.

I AM THAT GIRL Day

Earned Media, Event Activation,
Community Relations

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A partnership with the organization I AM THAT GIRL, this pop-up event at Six Flags Great America was designed to empower young women and girls to embrace their superpower as a part of DC Super Hero Summer. I conceptualized the event and coordinated the partnership. On-site activations included an interactive step and repeat photo experience, a "shatter your self doubt" balloon art installation, and meet and greets with Wonder Woman.

A part of the park's corporate social responsibility, the event raised $1,200 for the nonprofit, garnered more than 600 signatures to receive information from I AM THAT GIRL, and saw the highest attendance year-to-date. The event was also recognized as a finalist for Best Social Media Campaign at the International Association of Amusement Parks and Attractions Brass Ring Awards.